Independent Design & Technology studio working with organizations revitalizing urban communities.


Usability and UX research, helping us design a smarter interface for users and customers.

  • Web Design
  • UX Design
  • Interface Design
  • Product Strategy
Adsupply Left
AdSupply App

The Challenge

After spending years establishing themselves as a preeminent ad network, AdSupply began to realize their growth outpaced an internal framework. 

With reliance on a legacy web product for both clients and the internal team, we helped reimagine a platform that would bring numerous improvements to client interactions, workflow, and efficiency.

The Challenge
AdSupply Wireframes
AdSupply Design Form

Consult & Wireframes

Over two days on site, the Authentic team was brought aboard to run each department through a series of questions and activities, fully vetting out and understanding the weaknesses and potential areas of improvement in the platform. 

From the beginning we jumped in with various wireframe iterations, exploring how a new user experience could be executed.

AddSupply Wireframes
AdSupply Interface Dropdown

Interface Design

We gathered interface feedback and began fleshing out new design patterns that would take an extremely complicated system and boil it down to its essentials. Our UI mockups not only solved core problems, but presented an entirely new way to experience the outdated system.

Project Recap

We developed an in-depth analysis of the pros and cons of the current AdSupply platform, noting where efficiencies could be vastly improved for the team. From there, we came up with a new way to experience and visualize company data, starting from the ground up.

AdSupply Interface

See How We Help Build Innovative Urban Projects