Authentic Form & Function is an innovative digital studio for startups, businesses, and creative agencies. We’re a tight group of digital experts living at the intersection of progressive design and smart technology.

Soundset Festival

Bringing a robust technology stack to a premier midwest music festival, and their 30,000 concert go-ers.

  • Web Design
  • Responsive Design
  • Interface Design
  • Web Development
  • ExpressionEngine
  • Marketing & SEO
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The Challenge

We commonly build and launch the Soundset Music Festival website in a matter of weeks, taking the fast paced environment of the music industry head on. Each year we develop a powerful site that reaches thousands of people each day, not to mention tens of thousands the day tickets go on sale.

The Challenge
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A Hip Hop Fan Hub

Rhymesayers Entertainment, a Minneapolis-based hip hop label, has hosted Soundset for almost 10 years. This 20,000+ person hip hop event is second to none. Recently relocated to downtown Minneapolis foro the 2016 edition, the festival is poised to continuously grow.

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Soundset Interactions

While working alongside designer Adam Garcia of The Pressure, we consistently build a powerful website that features one of a kind commerce-specific interactions aimed at attendee conversion. 

We also set the site to scale and transform depending on what type of device the potential fan and customer is using, limiting any device-specific challenges upon launch day. 

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Project Recap

The Soundset Festival website needs to be mobile-forward, and informational—promoting fans and artists across the globe. The site must also handle massive spikes in traffic as announcements and ticket sales go live, something we were sure to establish with the Rhymesayers team.

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Content Management

The site runs on ExpressionEngine, giving the ability to update the website content while ensuring every-changing details are up to date. In order to handle intense traffic spikes, too, we’re sure to set up scaleable hosting to deliver quick load-times.

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