We commonly build and launch the Soundset Music Festival website in a matter of weeks, taking the fast paced environment of the music industry head on. Each year we develop a powerful site that reaches thousands of people each day, not to mention tens of thousands the day tickets go on sale.
Rhymesayers Entertainment, a Minneapolis-based hip hop label, has hosted Soundset for almost 10 years. This 30,000+ person hip hop event is second to none. Recently relocated to the Minneapolis fairground for the 2017 edition, the festival is poised to continuously grow.
While working alongside designer Adam Garcia of The Pressure, we consistently build a powerful website that features one of a kind commerce-specific interactions aimed at attendee conversion.
We also set the site to scale and transform depending on what type of device the potential fan and customer is using, limiting any device-specific challenges upon launch day.
The Soundset Festival website needs to be mobile-forward, and informational—promoting fans and artists across the globe. The site must also handle massive spikes in traffic as announcements and ticket sales go live, something we were sure to establish with the Rhymesayers team.
The site runs on ExpressionEngine, giving the ability to update the website content while ensuring every-changing details are up to date. In order to handle intense traffic spikes, too, we’re sure to set up scaleable hosting to deliver quick load-times.