Podcast: MarTech in Multifamily Real Estate

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September 21, 2022

Listen to Jacob discuss how a stressful renting experience turned into a product that has helped shape the face of modern multifamily.

On this episode I’m speaking with Jacob Carter, founder of Nurture Boss, an automation platform for multifamily that brings AI and automation to prospect follow up and resident communication.

Jacob’s background is in marketing technology and software development, and it was through his own pains as a renter that the idea for Nurture Boss was born.

He's is passionate about bringing technology to marketing to help shape consumers behavior, solve problems in the customer journey, and drive customers toward the best products by allowing for informed decision making.

He firmly believes that a customer who has a great purchasing experience stays a customer for life.

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