Looking back on our journey as a design studio, one of the biggest areas of growth has come in the form of our design process for client builds, but also for our own endeavours.
For as long as I can remember I’ve read articles and viewed comments—perusing general design feedback—which is critical of designers who follow trends. This extends to those people who use superfluous mockup techniques to present their work, or to those who place mockups inside the beautiful industrial design of an iPhone or other high priced device.
There's this great novel, Einstein's Dreams, that follows Einstein as he is working on his theory of relativity. Each chapter is just a small vignette of a dream he's had, lasting maybe 5 pages or less. They describe alternate worlds in which time passes differently. For example there is a dream about a set end date to time that everyone is aware of, one where "... there is no time. Only images," and another where time moves backwards.
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