As many real estate professionals might tell you, investing in new commercial properties often requires vision: the ability on the part of the buyer to soak in a new space, set aside any current limitations, and embrace the potential transformation it can undergo given renovations or a refreshed workflow configuration.

Spending time on naming, branding, and telling a story within real estate projects can be paramount in setting tone and mood. It becomes an unsuspecting way to lock in expectations around experience, creating a moment of pause for all that encounter a brand's attributes. Antoinette Marie Johnson, CEO of Cohere—a select branding partner of our team—took the time to describe the process they bring to urban projects. And, the difference a deep dive makes when looking beyond a basic logo.

Looking back on our journey as a design studio, one of the biggest areas of growth has come in the form of our design process for client builds, but also for our own endeavours.