Spending time on naming, branding, and telling a story within real estate projects can be paramount in setting tone and mood. It becomes an unsuspecting way to lock in expectations around experience, creating a moment of pause for all that encounter a brand's attributes. Antoinette Marie Johnson, CEO of Cohere—a select branding partner of our team—took the time to describe the process they bring to urban projects. And, the difference a deep dive makes when looking beyond a basic logo.

Looking back on our journey as a design studio, one of the biggest areas of growth has come in the form of our design process for client builds, but also for our own endeavours.

When I started dabbling within the world of “web design” it was 1997, I had just moved to an entirely new part of the country, and there was a surplus of time. Being the new kid without much middle school acceptance as of yet, those first few months made for an lonely east coast. My best friends over that first spring and summer were my electric guitar, the local alt rock station, and my tangerine iMac computer.