The old multifamily marketing strategy of attracting renters through simple "Now Leasing" signs is no longer sufficient. Here's how to approach your onsite activation.
Read through our top multifamily guest book recommendations for 2024 - so far! A few familiar titles, and others that may surprise you.
Autumn Hunt oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement.
Tara Samuels is known as the "relationship-building architect" and the mastermind behind countless multifamily industry connections that stand the test of time.
During our live event, Dom and Mike debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.
Diving into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Then, key differences between a condo sell-through and a multifamily go-to-market strategy.
Embarking on a small multifamily development deal raises a pivotal question for developers and owners: Is investing in brand worth it?
Despite the inherent differences between condo sell-throughs and multifamily lease-up projects, the foundational marketing strategies employed can be quite similar.
In the rapidly evolving world of real estate development, the importance of a robust go-to-market (GTM) strategy cannot be overstated.
Should a multifamily company opt for a holistic, full-service engagement with a creative agency, or is a more selective, a la carte approach the better path?
Building an effective digital footprint begins with a critical decision: choosing between template websites, hybrid options, or a custom-built approach.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.
A simple read in under 5 minutes, delivered to your inbox Saturday mornings.