What was once a YMCA building in the heart of Minneapolis is now an adaptive reuse commercial and retail space developed with an industrial, minimalist touch.

Delivered by Hyde Development, Nordøst Exchange was its first top-to-bottom renovation, and its first branded office project. A creative, Scandinavian-inspired project needed a strong digital presence that showcased modern technology, which was a driving factor behind Hyde’s decision to partner with Authentic Form & Function.


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Nordost Exchange Amplify

“The team at Authentic F&F is on the front line of modern web technology,” said Cally Samson, a property manager and development associate for Hyde Development. “They have the tools to provide their clients with websites that are technologically cutting-edge yet thoughtfully designed.”

Authentic led the digital project using the Amplify platform, and incorporated still photography of the space, 360 photography, and a Matterport tour. By combining this inventive technology with a sleek, simple design, Nordøst Exchange’s new website accomplished Hyde’s mission of allowing brokers and tenants to see the creative vision online, before they even stepped foot in the door.

“Nowadays the internet plays a critical role in deciding whether to make a purchase. Many people go online to research, read reviews, and look at photos of an item before buying,” Samson said. The site allows visitors to do just that.

In addition to showcasing the unique space, the site also reflects on Hyde’s multidisciplinary development abilities, Samson said, communicating that Hyde is more than just an industrial developer.

“What really solidified our decision to use Authentic F&F for three project websites was Chris and Bryant’s real estate knowledge,” she added. “As a developer, we need our websites to serve very specific purposes, and each site is as unique as the individual project. This higher level of understanding between Hyde and the Authentic team made the entire process run smoothly.”

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