Web design, technology, innovation, and podcasts in the real estate and urban space.

The Authentic Journal is a place where we discuss all things web design, technology, and innovation in the real estate and urban space.

A new focus

Authentic Form & Function to Focus on CRE and Urban Industries

Press Release

We've decided to formally shift our focus to the urban space, assisting real estate professionals from developers and brokers, to architects and designers, and beyond.

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Carbon planner

Stanford University Acquires Carbon Planning Development App

Press Release

Greenhouse GO's Carbon Planner changed the way urban planners prepared new build projects. This summer it was acquired by Stanford University.

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Laying the foundation

Tips for Trusted and Transparent Digital Partners

Digital Strategy

One of the most important aspects of any digital project is often the most overlooked: creating a trusted and transparent partnership.

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Zeppelin Station

Zeppelin Station to Lean on Authentic Form & Function

Press Release

As a strategic design and development partner, Authentic Form & Function will lead web strategy and messaging, design, development, and long term digital guidance for the project.

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New business source

The Source Hotel Selects Authentic Form & Function

Press Release

From the hotel booking system, to pages exploring each of the market hall vendors, to custom integrations, the entire digital ecosystem will contain a vast array of moving pieces humming along behind the scenes.

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Optimizing content

Optimizing Content: Power SEO with Craft CMS

Tools & Technology

While flexibility and customization are huge wins for the projects we work on, they do have potential downsides.

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Content strategy

Content Creation for Commercial Real Estate

Digital Strategy

What’s most important is you’re taking the time to think through the strategy you want for your site.

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Why we love craft

We Love Craft CMS: Why You Should Too

Web Development

From ExpressionEngine to Wordpress, we’ve worked with it all, and through everything we have settled on Craft as our go to Content Management System (CMS).

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Welcoming inspiration

Web Design Process: Top 3 Tips

Web Design

Looking back on our journey as a design studio, one of the biggest areas of growth has come in the form of our design process for client builds, but also for our own endeavours.

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Transparent Pricing

Did you know? Our Amplify platform was built with clear and consistent pricing in mind. Share some basic information with us to get a quick estimate tailored for your specific project or projects.

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