South City Salt Lake

District Naming, Mixed-Use, and Multifamily

A new era in South Salt Lake City, called South City. Reinventing and bringing forth new opportunities in a previously overlooked neighborhood.

South city salt lake website
South city district

Planting the flag in a promising district in South Salt Lake City.

In the same way Denver reinvented what is now the RiNo Arts District, South City is now on its way. Working alongside Dakota Pacific, we reimagined what a previously overlooked neighborhood could become over the next decade.

Ahead of new mixed-use and multifamily developments, we worked closely with the team to research the history of the city and come up with ways to name and brand the 'hood, and the forthcoming residences.


Naming & Brand Design
Web Design
Web Development


Dakota Pacific
OZ Architecture


Building a Multifamily Brand

The second phase of the project, much of which was initially developed in parallel during naming and branding, is what is now called the Bowers Residences.

Bowers is making big moves in South City – revitalizing the community with an inviting and creative gathering place, while redefining the ideal urban Salt Lake lifestyle.

This sophisticated brand is aiming to create an impactful web experience to showcase its apartments and amenities, while establishing a sense of place within the new district.

The website, to be launched in early 2020, will incorporate early phase marketing strategies to capture interested parties while offering a look at floor plans that will become available closer to the lease up phase.


Define your next project thoughtfully.

Our team plugs right into yours, providing focused expertise along with a deep technical capability set. Let's chat about how we can name and brand your next project.

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