Coral Grove

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Creating a desirable new downtown destination.

Located in booming Southwest Florida, Coral Grove was poised to become a dynamic new mixed-use development. We provided the digital collateral necessary to launch with the support of stakeholders and the community.

Catching the wave of a development boom.

As one of the fastest-growing mid-sized cities in the country, Cape Coral was poised for a development boom. Our challenge was to meet the city not where it was, but where it was going. We needed to capture a familiar slice of Southwest Florida while also positioning to appeal to a fast-growing demographic of young, active people.


Identity Development
Brand Design
Collateral Design
Property Website

The Objective

Cape Coral has seen a huge influx of new residents over the last several years. It now boasts almost double the population of Fort Myers and Naples combined, and the city’s demographics are changing fast.

We worked closely with L&L Development to develop the vision and identity for this contemporary and comfortable town center. With a robust brand package firmly established, we built out the creative assets and digital collateral necessary to launch the project alongside their stakeholders and the community.

Our Approach

Taking cues from early charrettes and design concepts, we developed a brand identity that leaned into the legacy of Cape Coral. We brought together ideas about preservation, conservation, and agriculture… and the result was an identity rooted in the ethos of the community.

In the first phase of the project, we designed a suite of physical and digital marketing collateral for a major retail conference. We then built on that momentum by developing and launching a website that would tell our story online, reinforcing the positioning and key messaging established as part of our preliminary brand-building work.

Moving forward, we are leveraging Coral Grove’s early successes to establish it as an active and exciting community center in Cape Coral.

The Result

We designed elegant creative collateral that captured the essence of Cape Coral and the nascent Coral Grove brand. The compelling identity and polished concept helped L&L Development land several key accounts and set this exciting new project up for success.