At Authentic, our mission is simple: to supercharge a property’s go-to-market (GTM) strategy.
We support our customers end-to-end—market launch through stabilization—with our unparalleled approach that blends creative and marketing services with real estate expertise.
We like to say that we're hell-bent on differentiating a property, accelerating leasing and sales momentum, and maximizing client returns.
The core of the role is focused on outbound sales activities: building new customer leads by identifying, contacting, and qualifying potential ICP Fit targets. They help build a robust sales pipeline (SAOs) by leveraging real estate-specific prospecting tools for list building (Costar, Thesis Driven Developer Database, industry pubs, etc.) and pass qualified opportunities to leadership for deeper engagement.
The BDR is comfortable and familiar with phone and email sales motions (leveraging AI automation, customizing templates, follow-up procedures, etc.), engagement on LinkedIn, and scheduling appointments with potential customers to assess fit for our strategic offering.
Active Outbound Prospecting - Active lead generation targeted at specific regions of focus (e.g. Boston metro, Minneapolis metro, etc.) during a given time period. Then, engagement with identified prospects using effective sales outreach.
Generate New Pipeline - Daily, weekly, monthly, and quarterly top-of-funnel sales pipeline generation, oversight, and management for each assignment targeted market.
CRM Management & Reporting - CRM Weekly sales reporting: consistently updating sales pipeline and translating results into actionable next steps.
Customer Insights - Top-of-funnel feedback gathering for leadership, helping to identify areas of opportunity and points of friction in the early sales process.
Learn and utilize AI and automation tools effectively to increase productivity.
Ongoing prospect development and nurturing for targeted regions, including but not limited to initial list building, outreach, email communication, LinkedIn DMs, and appointment setting.
Hubspot CRM proficiency for optimal sales pipeline management, tracking and monitoring the progress of leads through the funnel before leads are converted to SQL status.
Create and modify written sales automation within Hubspot that can be used team-wide but is critical to the success of the BDR role.
Maintain elite communication and prospecting skills, clearly articulating our value propositions to prospects and convincingly selling the benefits of working with our team.
Build long-term, trusting relationships with prospects to qualify leads as sales opportunities, even if a sale is not immediately available.
Offer insights on sales trends and opportunities that reveal themselves based on prospect feedback (positive and negative).
Provide feedback to the leadership team on opportunities for process improvement to increase efficiency and desired outcomes.
Requirements
Fluent English speakers/writers, please. Must have multifamily experience. We are not looking for generic "onsite" or "realtor" experience but the clarity that you have worked with a CRE or multifamily company prior, either in-house or as an agency extension.
Salary
Base and OTE commensurate with experience based on considerations such as work history, industry knowledge, etc.
How to Apply
If this aligns with your experience and interests, we want to hear from you. Please send us an email with your name and the title of this job to info@authenticff.com, attaching supporting materials, like your portfolio and writing examples.
We look forward to hearing why you would be a great fit for the team!
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