No fluff results with our leasing and marketing audit →

Multifamily Leasing and Marketing Audit

  1. Home
  2. Multifamily Leasing and Marketing Audit

Secure a no‑fluff audit that shows you exactly how to fill units fast.

We focus at the intersection of marketing and leasing insights, diagnosing why absorption is slow and what changes are needed across your prospect funnel.

Integrated marketing and leasing is a core component to a successful lease-up today.

It's no longer about old school "spray and pray" tactics. Our multifamily team analyzes your entire ecosystem – from pipeline analysis, to funnel drivers, to market context – and delivers a detailed action plan that gets you back on track.

You'll gain clarity with ways to fix problems across all stages of your marketing motions and leasing funnel - all from an objective source tasked with finding answers.

Ready to learn more? Use the form to request an example audit and see past outcomes today.

“We weren't sure what the audit would find, but we were surprised by the results. We knew what to fix, and how. The depth of the results surprised us.”

Developer of 170-Unit Class A Property

Analyzing all facets of your property performance.

1. Pipeline Analysis
  • Establishes pipeline breakdowns, specifically identifying where in the funnel the leasing process is failing and, more importantly, why.
  • Tracks performance with raw data from initial leads → to tours → to applications → to onsite execution with signed leases.

  • Benchmarks against high-performing lease-ups to identify bottlenecks and performance gaps so you know where to turn the dial.

2. Funnel Drivers
  • Top of Funnel: Marketing visibility and lead generation. Website, marketing motions, ILS accuracy, and more.
  • Mid-Funnel: Nurture, follow-up, and tour conversion motions and how they connect initial leads to closing opportunities.
  • Bottom of Funnel: Closing rates, onsite experience, and agent performance that impacts the efficacy on the front lines.

3. Comp Analysis (Market Context)
  • Assesses in realtime your competitor pricing, concessions, and positioning.
  • Active comparisons for pricing, amenities, and unit mix to identify your edge and future opportunities.
  • Contextualizes performance and relates current state to future state as it relates to your specific market and conditions.
Actionable Outcomes
  • A 20+ page multi-section audit in PDF format, delivered after a hands-on review call.
  • Specific, prioritized marketing and leasing recommendations to fix problems across all funnel stages.

  • Synthesizes findings from pipeline data, funnel review, marketing motions, and comp analysis into a cohesive improvement plan.

  • Strategic recommendations prioritized by impact and urgency.

0
lease-ups handled by our team nationwide since 2018
0
% average occupancy rate for property audits year-to-date
0
% of clients that say they gained clarity on what to fix first
0
% of clients that request ongoing engagement

Trusted Partners

Did you know 95% of all Authentic clients come back with additional property projects in the future? The following teams stand as an example of the impact we make, together.

Results Guaranteed

We guarantee that we will uncover and diagnose pipeline problems and recommend specific marketing and leasing steps needed to shift momentum for your property.

If we can't do that, we'll send your money back.

CTA Image

FAQ

What will I need to provide?

Plan on providing a 3-month history of availability, pricing, and pipeline data. We'll also need read-only access to ads, analytics, and PMS accounts for optimal data clarity.

How do I pay?

We offer a fast online bill pay directly from our e-sign system. Yes, credit cards are accepted.

How long does it take?

Considering our initial kickoff call and final audit findings debrief call, the audit takes roughly three weeks to complete.

Multifamily marketing, insights, and more

Subscribe here to get our short and sweet monthly newsletter!