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The Most Anticipated Student Living in Dinkytown

A purpose-built student community with social building amenities, sustainable green-features, and a premier location in the heart of Dinkytown.

A Boutique Property Designed for Student Life

With a grand opening in fall of 2022, Doyle is set to be the most dynamic student living in Dinkytown.

This lifestyle-oriented building will be a community for students to thrive, while having easy access to both the U of M campus and downtown Minneapolis.

Our work entailed jumping into the project after initial name and branding was established, and making updates to pivot and finalize the initial direction. We then moved into all digital, brand activation, and experiential marketing, leading into paid search and social campaigns.


Branding Development
Brand Activation Strategy
Marketing Collateral
Web Design
Web Development
Paid Search & Social
Experiential Marketing