Maple Square
Maple Square was the client’s first multifamily project after years in hospitality, and they brought a real gift for service to the table. What they wanted was a partner who could turn that instinct into branding, marketing, and a lease-up plan, all while the company grew fast and a competitive 2025 market raised the bar on execution.
Danvers gave us a lot to work with: a North Shore town with genuine character and a quality of life worth talking about. The opportunity was to make that case loudly and confidently, so we teamed up with lease-up partner Charlesgate, embedded with the client, and built the whole go-to-market engine from the ground up.
By The Numbers
We ran the lease-up on our go-to-market Playbooks, keeping the brand, the marketing, and the leasing team all moving in the same direction. The big idea was simple: lead with what makes the North Shore special. We leaned into the pride and craft of the area and paired it with design and marketing built to actually move people, not just look good, so the brand could create demand rather than wait for it.
It worked. Maple Square hit 50% leased before it even had its certificate of occupancy, ahead of pace for the submarket. That’s the thing about a purpose-built brand and a disciplined plan — they don’t just respond to the market, they shape it.
Senior-led. In-house. Dedicated to your project.
You'll know your team by name — from hands-on founders to creative and marketing leaders. No offshore teams, no junior hand-offs.
Let's build something
that leases.
Drop us a line — we'll send back a scoped proposal within a week.