Parklyn is a 165-unit Class A mixed-use community in Oakland Park, FL, developed by New Rock. Authentic led the full go-to-market strategy, from brand to Demand-to-Door, to position it as a premier luxury community and drive qualified demand from day one.
Parklyn entered a highly competitive South Florida luxury rental market, where strong brand positioning and digital execution are essential to compete, and where style and taste are key to standing out.
New Rock partnered with Authentic as a single, end-to-end partner across brand, creative, digital, and paid media. The goal was to position Parklyn as a boutique, ocean-adjacent community in Oakland Park with an elevated, design-forward identity.
With no existing demand pipeline, the strategy focused on building awareness, generating qualified traffic, and driving early leasing momentum from day one.
Authentic deployed a comprehensive lease-up strategy built around our proprietary go-to-market (GTM) Playbooks. Each phase, from brand development through active leasing, was designed to align property identity, marketing execution, and leasing outcomes.
Marketing efforts launched in October 2025, ahead of pre-leasing, to establish early visibility and begin capturing demand before the competition could.
Parklyn was positioned as a boutique expression of coastal luxury, balancing the energy of Fort Lauderdale with a more refined, design-forward lifestyle. The brand centers on “Balanced Florida Luxury Living,” emphasizing intimacy, craft, and authenticity over generic high-rise luxury. A calm, curated visual and verbal identity, paired with clearly defined renter personas, creates a differentiated brand that stands apart in a crowded market.
We translated the brand into a cohesive, real-world experience across all touchpoints. From construction signage and leasing collateral to environmental graphics and social media templates, every element was designed to reinforce a consistent story. The result is a fully equipped on-site team and a unified brand experience from first impression through lease signing.
We launched an early splash page to capture demand during construction, followed by a full property website built for clarity and conversion. The site functions as a digital leasing engine, turning interest into tours through strong content, visuals, and calls-to-action, with ongoing optimization to support leasing performance over time.
A multi-channel strategy across Paid Search, Social, and Display launched in October 2025 to build early visibility ahead of pre-leasing. By early 2026, Parklyn had a strong digital foundation, enabling a smooth shift into active lead generation.
Paid Search has driven the majority of conversions, supported by efficient retargeting and email workflows that maintain momentum throughout the funnel. As performance validated, spend was scaled to increase lead volume ahead of peak leasing season.
Ongoing reporting provides full visibility into performance, pipeline, and spend across the engagement.
Koby Assaraf, Principal at Newrock Partners“Authentic has been a terrific integrated partner helping us with all of our brand and go-to-market collateral, and then transitioning into overseeing our property's lease-up. They helped us drive signed leases during our pre-leasing phase and have prioritized high-quality lead generation that results in strong velocity during formal lease up."
Since launch, Parklyn’s Demand-to-Door strategy has delivered strong, measurable results:
- 16,000+ website sessions
- 450+ conversions
- 46% traffic growth and 48% conversion growth month over month (March 2026)
- 3.8% Paid Search conversion rate with efficient cost per conversion
- Additional low-cost conversions driven through retargeting
- Consistent leasing activity and high-quality leads reported by the on-site team
By pre-leasing, Parklyn had already built a warm, qualified pipeline, driven by early marketing activation. As leasing progressed, this demand translated directly into tours and applications.
The property is now entering its peak leasing window with strong momentum, a high-quality pipeline, and a fully operational marketing engine.
Parklyn’s success is rooted in intentional development, a thoughtfully designed, objectively beautiful product paired with a clear belief that luxury assets require more than average marketing to perform. From day one, the team committed to delivering a go-to-market strategy that matched the caliber of the asset.
By combining a strong, rooted brand with performance-focused digital marketing and tight leasing alignment, Authentic delivered the two outcomes that matter most to developers:
- Faster absorption
- Strong return on investment
One partner. One vision. Four pillars are activated in sequence, so momentum is compounded instead of stalling.
That's the Authentic Method in practice, and it's what allowed a boutique Class A product to enter one of the country's most competitive submarkets ready, rather than catching up.
Whether you're facing a slow market or entering a highly saturated one, Authentic helps multifamily developers launch smarter, lease faster, and maximize returns. Our full-stack approach to Brand, Amplify, Creative Playbooks, and Demand-to-Door is designed to drive real outcomes from concept through stabilization.
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