Priya Living

From passion project to national senior living brand, built for communities that traditional senior living forgot.

Location San Francisco, CA
Type Mixed-Use
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The Challenge

Priya Living came to us with big ambitions: turn a Bay Area passion project into a nationally recognized brand, backed by a Welltower investment and a five-year growth plan. Their audience was communities of color, often underserved by traditional senior living, which meant the marketing had to do more than generate leads. It had to earn trust.

The other layer was perception. Senior living carries real stigma, and Priya’s brand had a chance to cut through it entirely, positioning their communities not as a last resort but as a vibrant, identity-affirming home. That called for a full rethink of how Priya showed up, visually, verbally, and digitally, in every market they entered.

By The Numbers

0 New Top-Ranking Organic Keywords
0 Increase in Organic Search Performance
0 Decrease in Bounce Rate
0 Increase in Leasing Conversions
Our Approach

We started with the brand itself. Instead of framing Priya as a solution to aging, we leaned into joy, a bright, expressive palette, playful patterns, and a tone of voice that feels like an invitation rather than an institution, then built comprehensive brand standards so that identity scaled cleanly across every property and market. To keep it locally resonant without losing national cohesion, we developed market-specific sub-brands with localized SEO, overhauled Priya’s digital presence, and embedded leasing tools, serving as their full-service marketing and design partner for eight months.

The new brand and platform delivered across every metric that mattered, from stronger search visibility to deeper engagement and a near-doubling of leasing conversions that validated both the strategy and the infrastructure behind it. What began as a single Bay Area community is now a recognizable name in culturally inclusive senior living, with the foundation in place to keep growing.

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Your team

Senior-led. In-house. Dedicated to your project.

You'll know your team by name — from hands-on founders to creative and marketing leaders. No offshore teams, no junior hand-offs.

Bryant Hughes
Bryant Hughes Co-Founder
Paola Lopez
Paola Lopez Marketing Services Director
Abigail Lindo
Abigail Lindo Marketing Specialist
Chris Arnold
Chris Arnold Co-Founder
Kendra Oliver
Kendra Oliver Brand Designer
Florencia Elias
Florencia Elias Marketing Coordinator
New projects

Let's build something
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Drop us a line — we'll send back a scoped proposal within a week.