Growth demands change. Rael Corp wanted an impactful brand that would propel their company forward while also honoring its past.
Rael Corp has evolved immensely over the last two decades. It started as a father-son business, became a nationwide developer of student housing, and has ultimately grown into a multifaceted and diverse enterprise.
Positioning
Brand Development
Splash Website
Corporate Website
To help Rael Corp convey the trustworthiness and gravitas of an established developer while still remaining personable, we leveraged modern design elements—clean imagery with ample negative space—but leaned on people-focused photography and messaging that emphasized the humanistic components of the built environment.
We translated that refreshed brand identity into a splash site and (later) into a full corporate website complete with a robust suite of marketing tools, integrations, and automations to streamline deal flows while simultaneously generating demand for Rael Corp’s services.
Rael Corp’s full corporate website launched in mid-2023, positioning the company for a new phase of growth as it broke ground on several large-scale projects across the country.
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