South City Salt Lake

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Branding a whole new district in the heart of Salt Lake City.

A new era in South Salt Lake City, called South City. Reinventing and bringing forth new opportunities in a previously overlooked neighborhood.

Our team was tapped to help create a brand identity, handle design work, and develop a shiny new website.

We set the mood for a vibrant new arts district.

In the same way Denver reinvented what is now the RiNo Arts District, South City is on its way. Working alongside Dakota Pacific, we reimagined what a previously overlooked neighborhood could become over the next decade.

Ahead of new mixed-use, office, and multifamily developments, we worked closely with the team to research the history of the city and come up with ways to name and brand the area, and the forthcoming developments in the area.


Naming & Brand Design
Web Design
Web Development


Dakota Pacific
OZ Architecture

Multifamily marketing, insights, and more

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