The Freestone

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A new lifestyle destination in Montana.

Bozeman is a gateway to the wilds of Gallatin and Yellowstone, and The Freestone is right at the city’s heart.

Mountain lifestyle, modern living.

The Freestone is a place for those with wild spirits and contemporary sensibilities, who want access to the unlimited nature of the American West as well as the perks of a modern lifestyle.

Bozeman is a growing city with a wealth of downtown amenities, but those who might be interested in relocating are often wary of leaving a larger city. The Freestone is a haven for transplants and locals alike.

Services

Brand development
Fence wraps & signage
Custom website
Search engine optimization

The freestone brand guidelines

Strategy

We set out to craft a brand that would feel timeless, elevated, and distinctly modern—with a hint of the West. The focus here is on lifestyle—showing coastal urbanites what they could have if they relocate to Bozeman.

The Freestone needed broad appeal to an audience that appreciates accessibility and quality. It needed to be imbued to a sense of possibility, with walkable urban adventures featured just as prominently as the great outdoors.

The freestone logo 1
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The freestone totebag 1

Approach

We built a brand for The Freestone that was inspired by the new west salon, roaring fires, and small-batch whiskey. A modern, timeless color palette adds to the sense of warmth, welcome, and contemporary appeal.

We leveraged the brand by building a beautiful website to attract attention from both locals and transplants. The website was optimized to generate organic traffic and convert visits into prospects, enabling the property to stabilize quickly.

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The freestone website 1
The freestone matches
The freestone website 2
The freestone sign 1
The freestone billboard 1
The freestone coffee cup
The freestone stationery 2
The freestone fence wrap
The freestone social story
The freestone website 3
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The freestone brochure
Multifamily marketing, insights, and more

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