Bozeman is a gateway to the wilds of Gallatin and Yellowstone, and The Freestone is right at the city’s heart.
The Freestone is a place for those with wild spirits and contemporary sensibilities, who want access to the unlimited nature of the American West as well as the perks of a modern lifestyle.
Bozeman is a growing city with a wealth of downtown amenities, but those who might be interested in relocating are often wary of leaving a larger city. The Freestone is a haven for transplants and locals alike.
Brand development
Fence wraps & signage
Custom website
Search engine optimization
We set out to craft a brand that was timeless, elevated, and reflected a distinct modern American west. Positioning Bozeman, Montana as an exceptional lifestyle-motivated frontier, the Freestone writes the narrative of new American pioneers, one that promises a life of beauty and natural riches.
The Freestone needed broad appeal to an audience that appreciates accessibility and quality. It needed to be imbued to a sense of possibility, with walkable urban adventures featured just as prominently as the great outdoors.
We built a brand that was equal parts storied grit and modern luxury, just like Bozeman. Our inspiration is the new west salon—it’s the place you retire to after a long day casting on the Gallatin River to sip your favorite small batch whiskey with friends by the light of a roaring fire. Inspired by the wild American landscape and forlorn traditions, a timeless sense of warmth is balanced with a modern contemporary appeal.
We designed and developed a website to reflect the carefully crafted brand with the intent to attract attention from across the great American plains and beyond. The website was optimized to generate organic traffic and convert visits into prospects, enabling the property to stabilize quickly.
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