Great States Development and Afton Park Development Select Authentic to Lead Go-to-Market Strategy for The Setting on France

EDINA, MN — Great States Development, Afton Park Development and Orion Investment have selected Authentic as the branding and marketing partner for The Setting on France, a 150-unit multifamily community located at 7200 France Avenue South in Edina, Minnesota. The project represents a thoughtful reactivation of a long-dormant site and a measured response to neighborhood priorities, market conditions, and evolving renter expectations. The engagement builds on Authentic’s prior work with Afton Park Development President Ari Parritz, reflecting a shared approach to design-led development, early market signaling, and long-term brand value.

Arriving in Spring 2027, The Setting on France is the residential phase of a larger two-part development, with a future office building planned on the adjacent parcel at 7250 France Avenue. Together, the projects introduce a quieter, residentially focused vision for the corridor: one that prioritizes livability, design integrity, and long-term value over density alone.

Authentic has been engaged to deliver a phased go-to-market strategy, beginning with market positioning, naming, brand identity, messaging, and construction signage, followed by a full leasing and renter-nurture platform as the project approaches pre-leasing and stabilization. The approach is designed to establish early market awareness while giving ownership flexibility to scale efforts alongside construction and leasing timelines.

Authentic’s early work will focus on creating a cohesive brand foundation and visible on-site signaling during construction—establishing recognition and familiarity well before the first units are available.

Pre-leasing is set to begin Fall of 2026, and the waitlist is already growing.

For more information about Authentic’s multifamily marketing capabilities, visit authenticff.com

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of multifamily status quo.

About Afton Park

Afton Park Development is a boutique real estate developer based in the Twin Cities. Founded in 2021 by Ari Parritz, Afton Park specializes in new construction and adaptive reuse housing development, working to transform underutilized sites into enduring, design-forward, and resilient assets and communities.

Prior to founding Afton Park Ari was the Development Director for Chicago-based Vermilion Development, focused on new construction, institutional quality multifamily housing projects in the Chicago and Twin Cities areas. Ari has developed nearly 1,000 units of multifamily housing over his 10-year development career, including mixed-use projects and for-sale condominiums.

About Great States Development

Great States Development is a Midwest-based real estate development and investment firm dedicated to creating resident-first communities that strengthen local economies. Headquartered in Fargo, North Dakota, the firm specializes in multifamily and mixed-use development, with over 5,000 apartment units and more than $1.2 billion in assets under management. Guided by a foundation of trust, hard work, and long-term partnerships, Great States Development collaborates with local stakeholders to deliver thoughtfully designed projects that enhance quality of life and stand the test of time.

Media Contact:

Marketing, Authentic F&F
info@authenticff.com
www.authenticff.com