August 8, 2025
In the world of multifamily real estate, there’s no shortage of website solutions. Some are fast. Some are affordable. Few check all of the boxes of form and function.
In the world of multifamily real estate, there’s no shortage of website solutions. Some are fast. Some are affordable. Few check all of the boxes of form and function.
Jonah, a platform known for its ready-made templates and long list of add-ons, fits squarely in that category. It has helped countless property teams get online quickly, offering a digestible mix of tools that serve the core needs of a leasing website.
But there is a difference between serviceable and impactful.
For developers who treat every detail of their brand as an asset: who obsess over finishes, flow, and experience, there is little room for compromise. This is where Amplify, Authentic’s fully custom website platform, becomes the more thoughtful and capable partner.
There is a reason Jonah has carved out space in the multifamily world. It offers an approachable entry point: templates that look OK, a growing library of modular features, and an interface that promises ease for onsite teams.
It is a system designed for speed and affordability. But for many properties, particularly those with luxury positioning, architectural nuance, or strong brand identity, the Jonah approach starts to feel limited.
Templates, by nature, are built to serve the average. Something any property can have, whether it's a brand new build, or a 1975 garden-style community. They do not flex easily to accommodate the distinctiveness of a boutique brand or the narrative arc of a new neighborhood development.
What begins as a time-saving solution often results in a website that looks, functions, and feels like many others in the market.
In a Jonah Premium Plus contract, the limitations are clear. Despite the tiered label, the contract caps the number of static pages and charges separately for copywriting, content strategy, virtual tours, and even basic custom forms.
Furthermore, line items labeled "TBD" suggest future charges still undefined. While the system gets you online, it doesn’t get you ahead. And as your needs expand, so does the invoice.
Amplify is Authentic's fully custom website platform for developers and owners who believe the difference is in the details, and standing out online matters more than ever.
Each Amplify site is built uniquely tailored to your property's brand story, and with your marketing strategy top of mind. Because in today's market, a tailored digital experience engineered from scratch to express your brand, accelerate your leasing process, and meet the expectations of modern renters.
Amplify is built specifically for multifamily developers who need more than a generic property website; they need a demand engine.
The platform combines boutique-level design with leasing technology made for real-world use: custom floorplan selectors that show unit availability in real time, interactive maps with embedded media, leasing widgets for tour scheduling and pricing specials, and lead forms that tie seamlessly into your CRM or property management system.
Every interaction is designed to convert. Every visual is built to persuade. And every feature serves a specific purpose: to lease faster, track better, and elevate brand perception in a competitive market.
Not only does Amplify look better, it also works harder:
Jonah is built on an à la carte model. Many useful tools, content writing, sitemaps, review modules, and leasing integrations are available, but they come with templated layouts and separate price tag increases.
This model works well for teams who prefer to build their digital stack one piece at a time. Even its Premium Plus package comes with constraints: limited pages, templated forms, and few if any true brand-forward capabilities.
Everything beyond that (custom forms, copywriting, tour integrations, or embedded pricing tools) costs extra. Some features aren’t even listed with clear pricing.
Every site includes strategic copywriting, custom fonts, pricing and availability modules, interactive sitemaps, visual hotspots, tour scheduling, and thoughtfully placed CTAs.
The result is a fully integrated website experience that doesn’t require third-party vendors or multiple scopes. There’s no patchwork.
The Jonah contract also includes automatic annual renewals unless canceled in writing. That might work for teams who want to "set it and forget it." But for developers who want to retain control of their content and creative identity, it introduces a subtle loss of ownership.
Amplify sites are delivered with clarity. No surprise renewals. And no fight to retain what you've paid to build. You own your digital foundation, and the tools that come with it.
Both Amplify and Jonah aim to create websites that convert. But their philosophies diverge from there. Jonah tends to rely on form density and offsite application paths.
Amplify, on the other hand, structures its websites around modern leasing behavior, nudging users toward key actions without overwhelming them. Forms are short and frictionless. CTAs are thoughtfully placed. Each user interaction is designed to either capture lead data or offer meaningful next steps.
It is a cleaner, more intuitive journey that mirrors how prospects actually shop for apartments today.
Amplify’s internal data consistently shows improved metrics over legacy template sites: more time spent on page, more lead captures, and higher conversion rates. Amplify delivers speed to lease.
Where Amplify offers a seamless, all-inclusive approach to digital leasing, Jonah takes a fragmented, pay-as-you-go route.
Most of the tools Amplify provides as standard: custom fonts, strategic copywriting, interactive sitemaps, pricing and availability modules, tour schedulers, video integrations, lead forms, and more, are sold as individual add-ons in the Jonah ecosystem.
While Jonah's modularity may appeal to teams seeking fast or budget-conscious solutions, it often results in a patchwork of disconnected features that can dilute brand experience and complicate setup.
Amplify, by contrast, delivers a unified system with cohesive design, integrated performance tracking, and real estate–specific workflows that are thoughtful from first click to lease conversion.
What Jonah offers in optionality, Amplify matches in polish and multiplies in strategic value.
Amplify is a service. Jonah is a product.
When multifamily developers choose Amplify as their leading property website partner, they are not asked to figure out what pages they need, or which components to include. They are guided through a discovery and strategy process led by a team that understands real estate marketing inside and out.
Amplify will never be templated, and we're proud of that. We run from the mediocrity of "another generic property website" and run toward fully customized, hand-crafted digital experiences built around your specific asset.
Page flows tailored to leasing velocity. Components selected to support your brand narrative. This level of creative partnership is simply not available in the template world, where autonomy is traded for ease.
Jonah remains a smart entry point for many properties. It’s fast, accessible, and broadly usable. But for developers who value design, who invest in storytelling, and who need a site that performs under pressure, Jonah will eventually show its seams.
When brand perception and leasing velocity matter, Amplify becomes the obvious next step.
If your development is built with care, your digital experience should be too. Start faster, convert more, and tell your property’s story with clarity and confidence. Amplify is the go-to solution for developers and marketers who expect more from their marketing website.
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