The Three Biggest Gaps We’re Seeing From Our Multifamily Leasing & Marketing Audit

Whether you’re a multifamily owner, operator, or developer, the truth is most lease-up challenges don’t come from the market; they actually come from within.

Since launching our Multifamily Leasing and Marketing Audit, we’ve analyzed dozens of properties across the U.S. The findings are clear: the same three mistakes are costing properties valuable time, money, and occupancy.

Here’s what’s holding multifamily communities back, and how our audit helps stop the bleed, fast.

1. Missing Leasing Pipeline Data

Most multifamily properties lack a clear view of the leasing funnel, and that is no secret, nor surprise. However, without this visibility, owners and operators can’t diagnose why occupancy is lagging.

The leasing pipeline should track every stage:

Lead → Tour

Tour → Application

Application → Lease

In audit after audit, we find the same issue: fragmented or missing data. Marketing teams cling to vanity metrics. Leasing teams lean on gut instincts. And because no one owns the whole journey, small gaps turn into costly fractures. It’s the multifamily version of a stress fracture, tiny at first, but left unchecked, it sidelines performance fast, and before you know it, your asset feels like it's limping to the finish line.

Our audit serves as the strength training those properties need to regain their top-performing status. We deliver a 20+ page report that pinpoints funnel breakdowns, ties marketing spend directly to leasing outcomes, and offers clear, prioritized recommendations.

No more chasing clicks, gut checks, or Spiderman meme finger-pointing, just data-backed insights your team can actually flex in their next meeting.

2. Mismanaged Campaigns and ILS Confusion

Paid advertising and internet listing services (ILS) should drive qualified leads into your leasing pipeline. But too often, campaigns are misaligned, underfunded, or misattributed.

Common ILS offenders we uncover in audits:

• Campaign budgets mismatched to leasing goals

• Websites configured to misreport basic clicks as conversions

• No attribution tracking between ad platforms and property websites

• Teams are unsure of what “good performance” looks like

This results in wasted marketing dollars, misleading reports, and stalled lease-ups.

But that’s nothing to fret over with Authentic on your team. We roll up our sleeves and leave no stone unturned when it comes to reviewing your paid media strategy, ILS listings, and website integrations to ensure campaigns are tracked correctly, budgets are optimized, and results are tied directly to leases, not fluffy vanity metrics.

3. Chaotic Go-to-Market Launches

Your lease-up success depends heavily on your go-to-market strategy. Yet too many multifamily projects launch with a disjointed, vendor-driven approach. We see this pattern over and over:

Branding handled by one firm; website built by another; paid ad campaigns outsourced to a third; leasing teams left out entirely; the list goes on.

This pattern seems to be the industry standard at this point! What could go wrong? Glad you asked. Everything can go wrong, actually.

We see this all too often: a launch that looks polished on paper but fails in practice. In one case, a 300-unit Class A+ property sat at just 10% leased months after opening, not because of weak demand, nor the quality of the build itself, but because the launch was fragmented and rushed.

And that’s exactly why they turn to Authentic.

We identify gaps in your launch strategy and provide prioritized, actionable recommendations to realign branding, marketing, and leasing efforts as proactively as possible before occupancy stalls.

Why Multifamily Owners, Operators, and Developers Choose Our Audit

The Multifamily Leasing and Marketing Audit is designed as a reset button for properties facing slow lease-ups, mid-lease slumps, or costly marketing inefficiencies.

What you get:

• A detailed audit of leasing experience, marketing performance, and competitor analysis

• A custom, 20+ page PDF report with clear insights and prioritized action items

• Proven recommendations that boost occupancy, even in competitive or slow markets

Delivered in just a few weeks, not months.

Stabilization Starts With Clarity

Today’s multifamily market leaves no room for guesswork. With high interest rates, tight margins, and slow absorption, every empty unit costs you money daily.

Our audit offers the mom-and-pop shops through Top 5 NMHC Developers the clarity needed to diagnose real performance issues (not just symptoms). We help optimize marketing spend for qualified leads, align leasing and marketing teams around shared data, and compete with comps, so your community can win.

Claim Your Multifamily Leasing and Marketing Audit

95% of our clients return with additional properties because the results are that impactful. Stop wasting money on underperforming campaigns and stalled lease-ups.