Authentic Partners with Newrock on Brand-Led Multifamily in South Florida

FORT LAUDERDALE, FL — Authentic is proud to announce our partnership on Parklyn, a 165-unit mixed-use residential development rising along North Federal Highway in the Fort Lauderdale market.

Developed by Newrock Partners, Parklyn represents a new class of thoughtfully designed, design-forward multifamily, where brand is not an afterthought, but a core driver of leasing performance from day one.

The project will feature approximately 29,000 square feet of ground-floor retail, reinforcing its role as both a residential destination and a neighborhood anchor. Just down the block, Newrock’s recently delivered Oaklyn project, a 274-unit community with 20,000 square feet of fully leased retail, stands as a proven example of the firm’s ability to execute vibrant, mixed-use environments that resonate with both residents and retailers alike.

Set within one of South Florida’s most competitive and design-conscious rental markets, Parklyn called for more than a conventional marketing approach. It required a fully integrated go-to-market strategy, one capable of translating architectural intent into a differentiated identity, and ultimately, into demand.

Authentic was engaged to lead that effort end-to-end.

From the earliest stages of the project, our team partnered with ownership to craft a comprehensive brand and marketing foundation, spanning premium brand design, guidelines, and a full suite of Brand Playbooks across signage, leasing collateral, experiential moments, and digital touchpoints. This foundation extends into a custom Amplify website experience and a coordinated Demand-to-Door strategy designed to support leasing velocity from prelaunch through stabilization.

Parklyn’s positioning is further elevated by a wellness-focused amenity program, designed to meet the evolving expectations of today’s renter, prioritizing balance, experience, and lifestyle as core components of the residential offering.

With preleasing launched and early Demand-to-Door campaigns underway, Parklyn is entering its next phase: translating brand into performance. Early indicators show strong traction, with full-scale marketing efforts now driving awareness, engagement, and leasing activity in a highly competitive landscape.

The project is anticipated to welcome its first residents in Spring 2026.

For more information about Authentic’s multifamily branding and leasing capabilities, visit authenticff.com.

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of the multifamily status quo.

About Newrock Partners

Newrock Partners is a real estate development firm headquartered in Oakland Park, Florida, focused on delivering high-quality multifamily and mixed-use communities in dynamic, high-growth markets. With a disciplined approach to site selection, design, and execution, the firm creates projects that are both operationally sound and thoughtfully integrated into their surrounding neighborhoods. Newrock Partners is committed to elevating the resident experience through design-forward environments and strategic investment across each stage of development.

Media Contact:

Marketing, Authentic F&F
info@authenticff.com
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