A jump start on your print collateral system: branded folder and floor plan inserts designed to empower your leasing team during the highest-intent moment in your prospect's journey.
In a digital-first world, many developers skip print collateral entirely, assuming a website and some social posts are enough. But the on-site tour is the single highest-intent moment in your leasing journey. A prospect has taken time out of their day, driven to your property, and is evaluating whether this could be their home. What you hand them matters.
Leasing an apartment isn't ordering food from a QR code menu. It's a high-consideration decision worth thousands per month. Your prospects expect (and your rents demand) a high-touch, tangible experience that signals the same level of care they'll receive as a resident.
When your leasing team can hand a prospect a beautifully designed folder with tailored materials, like a folder that feels intentional and floor plans that speak to their needs, they're more confident and more effective at every interaction.
Prospects don't make leasing decisions on-site. They go home, compare options, share with partners, and sleep on it. Professional print materials give them something to reference, share, and remember you by during the decision-making process.
Every element designed to work together: a branded folder that organizes and elevates your materials and customizable inserts that address individual prospect needs.
The organizing centerpiece.
A custom presentation folder that organizes and elevates every material your leasing team hands to prospects. Interior pocket layout optimized for insert organization, designed to align with your property brand and feel premium in hand.
Tailored to every prospect.
A modular template system that lets your leasing team customize materials for each prospect, selecting the specific floor plans relevant to their needs. Unit-specific information, consistent brand layout, and editable files so your team can update as inventory changes.
A structured process from discovery through final file delivery, with vendor specifications and editable templates included so your team can maintain materials independently.
Project kickoff, brand asset review, content gathering (floor plans, amenities, photography, messaging), stakeholder input on key selling points and target audience, and template requirements discussion.
Branded folder design, floor plan insert template system, business collateral design, and any add-on development, all refined through internal review before presentation.
Design presentation, feedback incorporation, content refinement and copyediting, and final approval sign-off. Focused revisions ensure alignment without scope creep.
Production-ready file package, editable template files for ongoing use, vendor specifications and printing guidelines, and project handoff with support coordination.
Need more than the essentials?
Customize your print package with a Short Brochure for on-site storytelling, a Finishes Insert for finish package showcases, professional Business Collateral, or even Brand Touchpoints & Gifts for the complete leasing experience. Built for Class A properties commanding the highest rents.
Tell us about your property and we'll send back a proposal within a week.
