Focused Engagement

On-Site
Playbook

A complete on-site activation system: exterior signage, environmental graphics, wayfinding, and branded touch points, collectively designed to bridge the gap between your digital presence and the physical experience where prospects make their final decision.

Starting at $3.8K 4-week engagement
The challenge

Your building is ready.
Does anyone know?

Most developers think the job is done once the building is complete. But people walking or driving past have no idea you're leasing. Your gorgeous lobby sits empty because there's no signage announcing availability. And when prospects finally arrive for a tour, they step into a leasing office that feels like a temporary construction trailer, not the elevated living experience you're trying to sell.

Digital polish means nothing without physical follow-through.

Your website is beautiful, your campaigns are strategic, your photography is professional. But when the physical experience doesn't match (generic signage, blank walls, no wayfinding) prospects wonder: if they can't get this right, what else will disappoint me as a resident?

Visibility drives traffic. Period.

Every day without proper exterior signage is a day that thousands of potential prospects drive past your building without knowing you exist. Flutter flags, banners, window clings, and A-frames aren't optional; they're how you announce your presence to the neighborhood.

The tour environment is your closing tool.

Your on-site environment is the final and most important touchpoint in your leasing journey. This is where prospects can finally see, touch, and feel what you've been promising. When it's intentional, elevated, and aligned with your brand, it closes leases.

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What's included

A complete on-site activation system.

Every element designed to work together: exterior signage that drives awareness and traffic, entry branding that sets the tone, and environmental graphics that elevate the tour experience from the moment prospects arrive.

01

Exterior Visibility Signage

Announce your presence.

Why it matters

Flutter flags, horizontal and vertical banners, and permanent window clings, all designed to maximize visibility from every approach vector. High-impact, weather-resistant signage that tells the neighborhood you're open for leasing.

What you get

  • Flutter Flags (vertical feather/teardrop design)
  • Horizontal Banner (4:1)
  • Vertical Banner (1:5)
  • Permanent Window Clings (4 panels)
  • Wind-Load & Weather-Resistant Specifications
  • Production-Ready Files (PDF, AI)
02

Leasing Office Entry

Set the tone from the threshold.

Why it matters

A branded entry mat and portable A-frame sign that create a professional, intentional first impression the moment prospects approach your leasing office. These are the details that signal care and attention to quality.

What you get

  • Main Entry Mat (branded welcome mat)
  • A-Frame Sign (double-sided, portable)
  • Commercial-Grade Material Specifications
  • Placement Guidelines
  • Production-Ready Files (PDF, AI)
03

Installation & Specifications

Vendor-ready from day one.

Why it matters

Every deliverable comes with detailed production specifications, placement guidelines, and installation documentation so your vendors can produce and install without guesswork and your team knows exactly where everything goes.

What you get

  • Installation Specifications per Element
  • Placement Guidelines & Diagrams
  • Material & Vendor Recommendations
  • Multiple Format Exports
  • Production-Ready File Package
How it works

4 weeks. Installation-ready delivery.

A structured process from site assessment through final file delivery with placement strategy, installation specifications, and vendor guidelines included.

  1. 01

    Discovery & Planning

    Project kickoff, brand asset review, site information gathering (photos, dimensions, layout), signage placement strategy discussion, and add-on selection coordination.

  2. 02

    Design Development

    Entry mat, A-frame, flutter flags, window clings, horizontal banners, and vertical banners all designed in parallel and refined through internal review before presentation.

  3. 03

    Client Review & Revision

    Design presentation, feedback incorporation, installation specifications and placement plan development, and final approval sign-off.

  4. 04

    Final Delivery

    Production-ready file package, installation specifications and vendor guidelines, placement diagrams, and project handoff with support coordination.

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Pricing

One package. Total clarity.

On-Site Playbook $3,800 flat fee · 4-week delivery
  • Main Entry Mat Design (branded welcome mat)
  • A-Frame Sign Design (double-sided, portable)
  • Flutter Flags Design (vertical attention flags)
  • Permanent Window Clings Design
  • Horizontal Banner (4:1 aspect ratio)
  • Vertical Banner (1:5 aspect ratio)
  • Production-Ready Files (PDF, AI)
  • Installation Specifications & Placement Guidelines

Want the full on-site experience?

Add environmental graphics, brand walls, and sensory branding.

Layer in printed poster collections, trailer wraps, interior wallpaper, brand walls, static TV graphics, custom playlists, and more. For properties that want every physical touchpoint to reinforce their brand during the tour experience.

Tell Us More
Selected work

On-site experiences that close leases.

Ready to activate?

Let's make your building
impossible to miss.

Tell us about your property and we'll send back a proposal within a week.