Turn-key package

The Lease-Up
Accelerator

One turn-key package that takes your property from pre-construction to stabilization: naming, brand, website, signage, collateral, and renderings. For developers that compete on identity.

Starting at $49K 12-week engagement
The challenge

You're 12-18 months from opening and you don't have an identity.

Properties don't win with lavish amenities or bustling communities. They win when they nail their identity: on making the right resident feel like this place was built specifically for them.

Built to punch above its weight.

This package is designed for properties like yours: the highest-impact creative work, executed at a standard of craft that makes a smaller building command the presence of one twice its size.

Maximum speed to stabilization.

Every month between delivery and stabilization has a direct impact on returns. A well-defined identity accelerates that timeline: prospects arrive knowing what the asset is, who it's for, and why it's worth the premium.

One team. One strategy.

No more juggling multiple vendors; no brand drift between agencies. A single senior-led team owns your brand, website, signage, and collateral so everything compounds instead of competes.

Charme brochure 3 1
Verso Rendering 4 1
Verge social stories 2 1
What's included

A full brand and marketing toolkit to power your property.

Six integrated deliverable categories, each designed to build on the last. No gaps, no redundancy, no wasted spend.

01

Brand Foundations

Branding that differentiates.

Why it matters

Prospective residents don't just choose an apartment — they choose a lifestyle. When your brand shows up inconsistently across ads, your website, and on-site, that story breaks down. A strategic brand turns every touchpoint into a reason to choose you.

What you get

  • Strategic Market Analysis
  • Naming & Positioning
  • Full Property Brand
  • Messaging Guidelines
  • Brand Guidelines (PDF)
  • All Assets & Collateral
02

Construction Signage

Momentum before move-in.

Why it matters

Most developers start pre-leasing flat-footed, scrambling to build awareness from scratch. Every month without strategic signage is wasted visibility. Activate your site early and you arrive at pre-leasing with a pipeline, not a blank slate.

What you get

  • Fence Scrim Design
  • Billboard Sign Design
  • Vertical Sign Design
  • Digital Integration (QR Codes)
  • Production-Ready Files
03

Amplify Property Website

A website that converts.

Why it matters

To prospective residents, your website is your property. A generic template signals a generic experience. A custom, strategically built site differentiates your project, captures more leads, and gives you the platform to command premium rents.

What you get

  • Custom Design (5 pages)
  • Strategic Copywriting
  • Live Pricing & Availability
  • Lead Capture
  • Conversion-Optimized UX
  • Native Digital Leasing Tools
  • PMS Integration
04

Leasing Kit & Collateral

Essential closing tools.

Why it matters

The on-site tour is your highest-intent moment. Generic materials signal a generic experience. Premium print collateral demonstrates the level of care and attention prospects can expect as residents — and gives your leasing team what they need to close.

What you get

  • Branded Folder Design
  • Floor Plan Insert Template
  • Production-Ready Files
  • Editable Canva Templates
  • Up to $2,500 for Printing
05

Digital Kit & Collateral

Assets for online engagement.

Why it matters

When a prospect sees your ad, clicks to your Instagram, and lands on your website, they're looking for consistency. Scattered, off-brand digital assets erode credibility at the exact moment you need to be building it.

What you get

  • Social Profile Assets
  • HTML Email Template
  • Display Ad Creative
  • Guidelines & Best Practices
06

Renderings & Visual Assets

Your vision, made real.

Why it matters

Prospects can't fall in love with what they can't see. Photorealistic renderings bridge the gap between blueprint and buyer conviction, anchoring every marketing touchpoint for a cohesive experience.

What you get

  • Exterior 3D Rendering (1)
  • Interior 3D Renderings (5)
  • 2D Floor Plan Illustrations (up to 15)
  • Production-Ready Files (all formats)
How it works

12 weeks. Minimal meetings. Maximum output.

Twice a month we deliver polished work with a short video walkthrough. You send feedback; we keep the ball moving forward.

  1. 01

    Intake & Onboarding

    A short questionnaire captures your market, unit mix, timeline, and finishes. You fill it in on your own time; we do the research. We're then ready for kickoff.

  2. 02

    Kickoff Workshop

    A focused call with your core team where we align on strategy and set creative direction. We get right into the meat of the conversation and aim for clarity.

  3. 03

    Bi-Weekly Drops

    Every two weeks you receive a polished batch of deliverables with a short video walkthrough. You review, we revise, the project stays on track.

  4. 04

    QA & Launch

    Your site, signage, and campaigns go live. We QA every touchpoint and hand over the full asset library so your team hits the ground running.

Verge seed posts 1
Charme on Eagle Story Ad Mockup 1
Pricing

One turn-key package.

Lease-Up Accelerator $49,000 12-week turn-key engagement
  • Analysis, Naming & Positioning
  • Bespoke Property Brand
  • Brand Messaging Guidelines
  • Construction Signage System
  • Custom Amplify Property Website
  • Print Leasing Kit & Collateral
  • Digital Kit & Social Assets
  • Exterior 3D Rendering (1)
  • Interior 3D Renderings (5)
  • 2D Floor Plan Illustrations (up to 15)
  • Production-Ready Files (all formats)
  • Up to $2,500 Print Budget Included
Selected work

Brands that punch above their weight.

Your team

Senior-led. In-house. Dedicated to your project.

You'll know your team by name, from hands-on founders to creative and marketing leaders. No offshore teams, no junior hand-offs.

Kendra Oliver
Kendra Oliver Brand Designer
Bryant Hughes
Bryant Hughes Co-Founder
Fritz Kelman
Fritz Kelman Digital Advertising Coordinator
Paola Lopez
Paola Lopez Marketing Services Director
Florencia Elias
Florencia Elias Marketing Coordinator
MacKenzie Mahoney
MacKenzie Mahoney Sr. Web Designer
Ready to launch?

Let's build a brand
that leases.

Send us your timeline and unit count. We'll take it from there.