Authentic Selected to Lead Go-To-Market for Brook Hill in South Burlington, Vermont

SOUTH BURLINGTON, VT — Authentic is proud to announce our partnership with Larkin Realty on the branding and marketing launch of Brook Hill, a 53-unit residential development in South Burlington, Vermont.

Located at 151 Larkin Way, Brook Hill represents the adaptive reuse of a former extended-stay hotel into a thoughtfully reimagined residential community designed for professionals seeking elevated living without the performative luxury that dominates many multifamily developments today.

Perched on a hilltop just off Shelburne Road, the area’s primary commercial corridor, Brook Hill offers a rare balance of connectivity and calm, placing residents close to neighborhood restaurants, shops, and employers while surrounded by trees with mountain and lake views from select homes. The community will introduce 53 modern apartment residences with expansive layouts, abundant natural light, and a refined material palette reflecting the higher end of Larkin Realty’s growing portfolio.

Authentic’s engagement includes the complete brand development and go-to-market strategy for the property. Our team will lead Brand Foundations like naming exploration, brand identity creation, Creative Accelerators such as signage systems, digital collateral, and the design and development of the project’s website and leasing platform. In parallel, we will launch and manage Brook Hill’s full demand generation strategy, including email marketing, digital advertising campaigns, and ILS positioning to support leasing momentum through the property’s opening and lease-up.

More broadly, Brook Hill represents an important milestone for Larkin Realty as the firm continues to elevate its development portfolio. Together, we are establishing a scalable branding and marketing framework that will support future projects while reinforcing Larkin’s identity as a locally rooted developer committed to creating thoughtful places to live.

Construction is currently underway, with pre-leasing anticipated in Spring 2026 and a targeted certificate of occupancy in May 2026.

Authentic is excited to help bring Brook Hill to market and to support Larkin Realty in shaping the next chapter of residential living in South Burlington.

For more information about Authentic’s multifamily branding, marketing, and leasing capabilities, contact us to learn more.

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of the multifamily status quo.

About Larkin Realty

Founded by husband-and-wife team John and Marilyn Larkin, Larkin Realty is a family-owned business that has been serving Vermont’s real estate needs since 1980. Specializing in property management and apartment rentals, we are dedicated to providing high-quality housing solutions and exceptional service to both tenants and property owners.

As owners and developers of real estate, they focus on building and managing residential properties that meet the highest standards of construction and design. Their success stems from our strong relationships, entrepreneurial spirit, and creative expertise in property development. Larkin Realty is committed to enhancing the Vermont community by offering well-maintained, comfortable living spaces.

Media Contact
Marketing, Authentic F&F
info@authenticff.com
www.authenticff.com