Shaheen Development Selects Authentic to Lead Go-to-Market Strategy for Edelene

NAPLES, FL — Shaheen Development has selected Authentic as the branding and marketing partner for Edelene, a 63-residence boutique multifamily community located at 710 Goodlette-Frank Road in Naples, Florida. Set in a peaceful residential setting just off 7th Avenue North—minutes from Fifth Avenue South, the Gulf beaches, and Artis—Naples—the project offers a rare balance of quiet living with immediate access to the city’s most celebrated cultural and waterfront destinations. The engagement reflects a shared focus on design-led positioning, disciplined go-to-market strategy, and protecting long-term asset value in an increasingly competitive Naples market.

Edelene is deliberately scaled and meticulously designed for an affluent audience drawn to the experience of ownership-free living. Offering a curated mix of one-, two-, and three-bedroom residences, the community appeals to those seeking the refinement of a luxury home without the long-term costs, taxes, and responsibilities that increasingly accompany ownership in coveted Naples enclaves like Fifth Avenue and the downtown waterfront.

With just 63 residences, Edelene delivers an intentionally intimate residential experience centered on service, discretion, and ease of living. Residents will enjoy concierge-style support, thoughtfully curated amenities, and a quieter, more personalized environment—prioritizing calm, attentiveness, and elevated everyday moments over the scale and crowds typical of larger developments.

Authentic has been engaged to deliver a comprehensive, phased go-to-market strategy spanning brand development through lease-up. The scope includes brand positioning and identity, construction-phase marketing and signage, digital and print collateral systems, an Amplify splash page, an 8-page Amplify website, and integrated nurture and demand-playbook support for pre-leasing and absorption.

Early work will focus on positioning the brand to reflect a bright, more contemporary Naples luxury aesthetic, one rooted in boutique scale, intentional design, and effortless living, while building awareness.

Pre-leasing is anticipated to begin in Spring 2026, with a certificate of occupancy expected in Summer 2026.

For more information about Authentic’s multifamily branding and leasing capabilities, visit authenticff.com.

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of the multifamily status quo.

About Shaheen Development

Shaheen Development is a family-owned, community-focused real estate development firm with more than four decades of experience creating places for living, working, leisure, and healthcare. The firm owns and manages over one million square feet of residential, mixed-use, and commercial real estate, with deep roots in the Great Lakes Bay Region.

Guided by a long-standing commitment to community enrichment, Shaheen Development delivers purpose-built office environments, state-of-the-art medical facilities, thoughtfully preserved historic assets, and revitalized urban and riverfront properties. Their work emphasizes local investment, responsible development, and projects that strengthen core cities and foster a lasting sense of place.

Shaheen Development is led by brothers Dr. Samuel Shaheen and Peter Shaheen, continuing a family legacy rooted in stewardship, long-term value, and building communities that endure.

Media Contact:

Marketing, Authentic F&F
info@authenticff.com
www.authenticff.com