Block Realty Partners With Authentic for 61-Unit Multifamily in Brighton, MA

BRIGHTON, MA — Authentic, a multifamily brand, leasing, and marketing agency, announces its engagement with Block Realty for the development of a new 61-unit Class A multifamily project located in Brighton, Massachusetts. The project will introduce refined, design-forward living to one of Boston’s most competitive rental markets.

Authentic was selected to develop and execute a full go-to-market strategy encompassing brand creation, digital experience, and leasing enablement.

Grounded in the agency’s proprietary Go-To-Market (GTM) Playbooks, the engagement includes brand identity development, signage, website design, lead nurturing, and digital demand generation. Every deliverable is designed to elevate the project’s perceived value and create emotional resonance with renters well before opening.

Authentic’s assignment spans brand development, activation, digital marketing, and leasing enablement, all structured around the agency’s proven Go-To-Market (GTM) Playbooks.

The process begins with a discovery phase anchored in the local context—immersing in Orange’s culture, history, and community rhythms, to build a brand identity that feels both respectful and refreshingly optimistic.

The scope of work includes naming, visual identity design, signage and graphics, leasing collateral, a high-performance property website, targeted advertising, retargeting, organic content, and lead-nurturing workflows keyed to construction and leasing milestones.

Authentic’s scope includes the development of a PMS-integrated Amplify property website, a suite of leasing collateral, and a digital advertising framework that will guide the property through pre-leasing and stabilization.

The Brighton project is expected to bring a new level of design sophistication and wellness-inspired living to the neighborhood, positioning it as one of the area’s most anticipated residential offerings.

For more information about Authentic’s multifamily marketing capabilities, visit authenticff.com

Want To See How We Did?

Read our recent case study on and discover how Authentic delivered on our promise to Block Realty to launch smarter, lease faster, and build long-term brand value and tangible ROI.

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of multifamily status quo.

Media Contact:

Marketing, Authentic F&F

info@authenticff.com

www.authenticff.com