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Cathartes Partners with Authentic to Lead Go-to-Market for The Truette

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November 19, 2025

Authentic delivers naming, brand development, and a full go-to-market playbook for Dover’s newest waterfront community and its integrated coworking concept.

FOR IMMEDIATE RELEASE

DOVER, NH— (Nov. 19, 2025) Cathartes, a New England real estate developer known for design-driven, community-forward projects, selected Authentic as its branding and marketing partner for two major developments across the Seacoast: The Truette and Perch Cowork. Together, these projects reflect the region’s ongoing evolution toward modern, lifestyle-oriented living and working environments, and Authentic’s role centers on delivering a cohesive, deeply strategic brand and marketing foundation for each.

The Truette: A New Chapter for Dover’s Waterfront District

Located at 9 River Street along the Cochecho River, The Truette introduces 220 apartments and townhomes designed around a contemporary expression of waterfront living. The building’s curved façade embraces the river’s natural bend, creating moments of treetop views, soft light, and a quiet connection to the surrounding landscape.

Inside, residents can expect spaces defined by natural materials, elevated detailing, and a warm, timeless palette that balances sophistication with comfort. The community will be centered on meaningful daily living, offering opportunities for health, creativity, social connection, and riverfront exploration—all steps from Dover’s emerging Waterfront District.

"Our team was energized by the opportunity to bring these two projects to life through our integrated Playbook model. From naming and narrative to digital foundations and lease-up acceleration, we’re committed to building brands and marketing systems that reflect the quality, character, and ambition behind each development."
Chris Arnold, Authentic Co-Founder

Perch Cowork at The Truette

Perch Cowork expands the community’s commitment to purposeful living with a hospitality-driven coworking concept designed for professionals seeking balance, efficiency, and flexibility. While located within The Truette, Perch functions as an independent coworking brand serving Dover’s growing professional ecosystem.

Its workspaces, including private offices, dedicated desks, meeting rooms, and communal lounges, were designed to support the rhythms of modern work, with thoughtful amenities, refined interiors, and a riverside setting that encourages both productivity and calm. Perch now welcomes independent workers, small teams, and local businesses looking for a polished, approachable environment tailored to their natural pace.

Bring Your Next New Dev to Life

Developers and operators preparing to bring new properties to market are invited to connect with Authentic to explore how its full-service approach can accelerate lease-ups and elevate brand performance.

Media Contact:

Marketing, Authentic F&F
info@authenticff.com
www.authenticff.com

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. Founded by Chris Arnold and Bryant Hughes, Authentic has branded, marketed, and stabilized over $4.1B in multifamily real estate in over 30+ markets. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of the multifamily status quo.

About Cathartes

Cathartes is a private real estate firm with 1.5 billion in investments across the Northeast. With every project, they strive to meet the evolving needs of an ever-changing society with purposeful spaces that promote smart living—developing environments that bring together work-life balance, wellness, sustainability, and community engagement. Their projects range from a five-acre, 400,000 square foot mixed-use development that includes hotels, restaurants, and residences, to a transformed industrial space converted to a hive of creative commerce where business, arts and sciences come together, to one of the largest solar plants in Massachusetts.

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