June 5, 2025
If you searched for “fastest way to fix a stalled lease-up,” you’re in the right place. Because if your property isn’t leasing, it’s probably not a traffic issue. It’s a funnel issue.
If you searched for “fastest way to fix a stalled lease-up,” you’re in the right place. Because if your property isn’t leasing, it’s probably not a traffic issue. It’s a funnel issue.
That’s what we’re seeing in lease-up after lease-up across the country. Developers are launching high-quality buildings in strong submarkets with experienced teams and real advertising budgets, and yet... units are sitting.
Ads are running. Tours are happening. But leases aren’t getting signed. The cause isn’t always obvious. It’s not one bad leasing agent or a poor ILS listing. It’s what happens between “I’m interested” and “I’m ready to sign” that’s broken.
And most of the time, no one’s looking closely enough to realize it.
We built the Authentic Audit to do what internal teams and third-party vendors rarely have time to do: analyze the full leasing funnel from the renter’s perspective. That includes the tech stack, the communications cadence, the ad performance, and the human element.
We even go so far as to secret shop the whole process. We test the follow-up. We review the CRM activity logs. And we get to the bottom of why your qualified traffic isn’t converting the way it should.
The most common mistake multifamily owners and operators make is assuming that their marketing and leasing systems are working as intended. Our audits exist to challenge that assumption, with a methodical review of the end-to-end go-to-market effort—from website mechanics to leasing execution to pricing strategy.
Here’s a short summary of what we examine and what we typically uncover:
We break down how your digital presence supports (or hinders) leasing. That includes the structure of the site, the clarity of calls to action, mobile responsiveness, and whether your conversion tracking is actually capturing meaningful lead behavior.
In a recent audit, a website tracked click events as conversions (which is incorrect), rendering the prospect journeys nearly impossible to decipher. Clicks around a website are not conversions, so the client optimized paid media campaigns around bad data.
Why it matters: Without clean data and intuitive UX, your best advertising efforts won’t convert. You need a site that’s both beautiful and built to lease. Otherwise, you're throwing ad spend down the drain.
We analyze how your ad dollars are being spent across platforms (Google, Meta, ILS, etc.), which channels are producing leases (not just leads), and where the budget is being wasted. In many cases, we find that paid campaigns are generating top-of-funnel volume but no signed leases. Worse, attribution setups are missing altogether, making optimization and lead source tracking impossible.
Why it matters: You can’t manage what you can’t measure. We help you stop burning spend and redirect it toward what actually drives velocity.
We review the content and structure of your online listings across major platforms, evaluating everything from media quality to concession language to consistency of messaging. We also audit your review strategy: how many you have, how timely your responses are, and what sentiment trends are showing up.
Why it matters: Most renters interact with your listings before your website. If what they see there is misaligned, outdated, or off-brand, you’re losing deals before they start.
We mystery shop your leasing process and your competitors. That includes form fills, tour scheduling, confirmation emails, and follow-up cadence. In some cases, leads never hear back. In others, automated emails fire but never feel personalized or timely. We also review your CRM setup to identify friction in tour-to-application and application-to-lease transitions.
Why it matters: If your leasing team isn’t supported by strong automation and consistent workflows, you’re asking them to close deals with half the tools they need.
We run a deep comp analysis to see how your pricing, unit mix, and absorption compare to the market. At a recent property, for example, we found that oversized units were skewing pricing benchmarks and reducing affordability for the target demographic, while nearby competitors were outperforming with smaller units priced for today’s renter.
Why it matters: If your pricing hasn’t moved in 18 months, and your comps are offering six weeks free, you’re losing the value war.
Finally, we synthesize findings into a clear set of actions. From rebuilding ad funnels to overhauling tour scripts to repositioning penthouse units, we will not only expedite your understanding of what's broken, but we'll also tell you how to fix it. And if you want it done fast and correctly, we can step in. If not, you can hand the audit to your team and move forward with clarity.
Why it matters: We’re not here to sell you something you don’t need. We’re here to help your property make the strongest comeback possible in a challenging market so you can maximize the ROI of the audit hand over fist.
That’s what drives us, and it’s why we care so deeply about doing great work in multifamily.
Just read one of our many case studies to see for yourself!
The Authentic Audit is a one-time engagement designed to give multifamily developers a clear picture of what’s working and what’s not across the full marketing and leasing funnel.
You’ll receive:
A detailed review of your website, ad spend, attribution tracking, and digital lead flow
A leasing process analysis, including CRM setup, lead follow-up, tour experience, and conversion metrics
Secret shop insights on your property and your comps
A market positioning review, including pricing, concessions, and absorption trends
A final report (20+ pages) with specific recommendations, red flags, and next steps
The best part? There's no catch.
When you pay for the audit, the information is yours to do with what you will. If you want to try to handle things in-house, we won't judge.
If it seems like too much work, there's a reason 100% of our audit participants so far have pursued further engagement: it’s a clean, actionable look at the data and performance behind your lease-up, and a clear plan for how to fix what’s holding you back.
And when time is money, there's no more time to waste.
The full audit is priced at $10,000. Through the end of the month, we’re offering it at 50% off for a limited number of properties.
Whether you're behind on stabilization, planning your next lease-up, or trying to tighten up operations across a portfolio, this is a fast, focused way to improve leasing results.
Let’s take a close look at your funnel. You’ll come away with more clarity and fewer wasted weeks.
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