Authentic & OZ: Aligning Brand Values in a Custom Digital Experience

Known for a pioneering spirit of innovation, Colorado-based OZ Architecture creates beautiful spaces with lasting value for the communities they serve. But, with an outdated website that was difficult to update and slow to respond to the company's changing needs, the firm was feeling stuck in the past.

OZ Architecture teamed up with Authentic to create a custom website to infuse the company's values of openness, collaboration, and human-centered design into a new digital experience.

Authentic provides design and web development services for commercial real estate, architecture, and urban spaces. A deep understanding of the built environment fosters the creation of a bespoke web experience for clients. Authentic Partner Bryant Hughes explains, "For a firm who wants to elevate themselves, like OZ, having a custom digital presence that is on-brand, contemporary, and progressive, sets them apart and provides a foundation for arguably the viewer's first touchpoint when they hear about the company."

The OZ Architecture and Authentic teams worked closely on the project using a three-phase design approach.

The process began with a design analysis to define the strategy and context for the redesign; this included conducting a competitive analysis, providing brand experience recommendations, and aligning aesthetic and stylistic themes.

Authentic then presented wireframes to outline the content structure and user experience of the site. The new architecture incorporates a library of assets migrated from the previous website while improving the viewer's experience and showcasing the firm's offerings with dynamism and a progressive edge.

Finally, a complete design build-out brought the project to life with functionality explicitly developed for the firm's needs. The site features a custom insights section that offers access to unique thought-leadership articles in various practice areas, bespoke project case studies, interactive user experience features, and engaging image galleries to showcase the firm's robust portfolio of work.

The custom website is hosted on Authentic's infrastructure, providing fast and reliable performance. Since launching in early August, traffic has multiplied with increased page views and extended session duration.

Authentic looks forward to a continued partnership with OZ Architecture, supporting the firm with its design and marketing needs into the future.

See the newly-launched OZ Architecture website at OZArch.com.

If you're looking to embrace a new digital experience for your next project, check out Authentic's array of tools and services built for real estate's digital age.