April 15, 2026
For Immediate Release
For Immediate Release
ARVADA, CO — Authentic announced the completion of the Resident Acquisition Engine for Hardin Farms, a 34-home residential subdivision located at 4147 W 64th Ave in Arvada, Colorado.
Developed in partnership with Dominion Residential, Hardin Farms was conceived as a boutique residential community offering a design-forward alternative to traditional suburban housing. Situated just minutes from Denver’s Highlands and Tennyson neighborhoods, the project blends modern ranch architecture with a contemporary interpretation of Colorado’s orchard legacy.
Authentic was engaged to establish the full Authentic Method, including Brand Foundations, Demand-to-Door, Amplify, and more, ahead of pre-sales, which were scheduled to begin in Fall 2025. At the time of engagement, the project required an accelerated go-to-market strategy to support early buyer interest and improve pre-sales momentum.
The firm delivered a comprehensive scope of work, including brand identity development, brand guidelines, a splash page, construction signage, sales collateral, email marketing templates and a fully designed eight-page Amplify website.
Hardin Farms was positioned to appeal to a discerning buyer profile, including empty nesters, professionals and second-home purchasers seeking larger-format residences and a more refined living experience. The project emphasized spacious floor plans, proximity to Denver’s cultural core and a quieter, design-driven lifestyle.
Pre-sales launched in Fall 2025, with sales delivery anticipated in Spring 2026. The completed Authentic Method established Hardin Farms as a differentiated offering within the Denver-area market, supporting ongoing marketing and sales efforts with a cohesive identity and digital presence.
For more information about Authentic’s multifamily branding and leasing capabilities, visit authenticff.com.
About Authentic
Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of the multifamily status quo.
About Dominion Residential
Dominion Residential is a fully integrated development and construction firm built on a foundation of long-standing collaboration and shared expertise. A close-knit team of seasoned professionals, the company is committed to delivering high-value project experiences by assembling teams that leverage individual strengths to drive exceptional outcomes.
Guided by a culture of transparency, cooperation, and mutual respect, Dominion fosters an environment where complex and demanding projects are approached with clarity and cohesion. The firm believes that successful developments are the result of strong partnerships—both internally and with clients—where collaboration and problem-solving lead to better results.
Through its development and construction services, Dominion brings a thoughtful, team-driven approach to every project, grounded in the belief that when people enjoy working together, success follows.
Media Contact:
Marketing, Authentic F&F
info@authenticff.com
www.authenticff.com
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