Rael Corp Taps Authentic for 291-Unit Student Housing Project in Statesboro, GA

STATESBORO, GA — Authentic, a multifamily brand, leasing, and marketing agency, announces its engagement with Rael Corp and Landmark Properties for a new 291-unit luxury student housing community located near Georgia Southern University in Statesboro, Georgia. The project will redefine the student living experience through an integrated brand, design, and leasing strategy focused on lifestyle-driven appeal and digital performance.

Authentic’s engagement encompasses the full go-to-market process—brand development, creative activation, digital marketing, and leasing enablement—all structured through the agency’s proven Go-To-Market (GTM) Playbooks. The approach begins with crafting a vibrant, lifestyle-led brand identity that connects with modern students and parents alike, followed by a robust digital ecosystem to drive awareness, demand, and conversion before the community opens.

Authentic’s assignment spans brand development, activation, digital marketing, and leasing enablement, all structured around the agency’s proven Go-To-Market (GTM) Playbooks. The process begins with a discovery phase anchored in the local context—immersing in Orange’s culture, history, and community rhythms—to build a brand identity that feels both respectful and refreshingly optimistic.

The scope of work includes visual identity design, signage and environmental graphics, leasing collateral, a high-performance property website, targeted advertising, retargeting, organic content, and lead-nurturing workflows keyed to construction and leasing milestones.

Authentic’s coordinated strategy will ensure consistent messaging and creative alignment across every touchpoint, from signage to social media, to position the project as the clear choice for off-campus living at Georgia Southern University.

For more information about Authentic’s multifamily marketing capabilities, visit authenticff.com

What To See How We Did?

Read our recent case study to see how Authentic delivered on our promise to help Rael Corp launch Charme GSU smarter, lease faster, and build long-term brand value and tangible ROI.

About Authentic

Authentic is the leading full-service brand, marketing, and leasing agency helping multifamily developers launch smarter, lease faster, and build long-term brand value and tangible ROI. From concept to stabilization, Authentic’s strategic and creative solutions are purpose-built for real estate developers who want to break the mold of multifamily status quo.

Media Contact:

Marketing, Authentic F&F

info@authenticff.com

www.authenticff.com