Spending time on naming, branding, and telling a story within real estate projects can be paramount in setting tone and mood. It becomes an unsuspecting way to lock in expectations around experience, creating a moment of pause for all that encounter a brand's attributes. Antoinette Marie Johnson, CEO of Cohere—a select branding partner of our team—took the time to describe the process they bring to urban projects. And, the difference a deep dive makes when looking beyond a basic logo.
A better way to create ROI with Anna Mackay, and a look at the work her team is doing at Guerrilla Development based in Portland, Oregon.
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If you’ve ever spent time browsing agency websites, one cliché you’ll stumble upon is the service offering of Strategy. At first glance, you might not even think twice about it. Everyone wants their work to be strategic, right?